Last Updated March 1st, 2022 -
Fusion Latina has grown its Hispanic network of athletes and fans in America by 18% in 2022. This is thanks to the addition of other sports where Latinos enjoy their weekly routines: basketball, baseball, softball, and volleyball. Thanks to this expansion, our network of recreational Hispanic Leagues involving these sports have a new reach of over 7.5 million Hispanics in America.
In the 2020 U.S. Census the Hispanic or Latino population was 62.1 million. The Hispanic or Latino population grew 23% since 2010. Hispanics are the 2nd largest ethnic group in America behind white population - (source: US Census - https://www.census.gov/newsroom/press-releases/2021/population-changes-nations-diversity.html)
U.S. Hispanics are seeking to engage with brands that speak to them authentically. They are looking for brand experiences that are tailored, multi-faceted, with 360° touch-points delivered by brands that understand their needs and align with their values. By maintaining their roots and engaging with them to amplify their values and aspirations, Hispanics are continuing to advance and striving to redefine the future while staying deeply connected to their cultural roots.
Our census indicates that in our top 32 markets the total population of our network amount to a 24.02% of the total Hispanic population. In some markets it reaches above 40% from the total Hispanic population.
Send all your questions and more information to info@fusionlatina.net - We look forward to introducing your brand to our network of Hispanics Athletes and Fans!
In the 2020 U.S. Census the Hispanic or Latino population was 62.1 million. The Hispanic or Latino population grew 23% since 2010. Hispanics are the 2nd largest ethnic group in America behind white population - (source: US Census - https://www.census.gov/newsroom/press-releases/2021/population-changes-nations-diversity.html)
U.S. Hispanics are seeking to engage with brands that speak to them authentically. They are looking for brand experiences that are tailored, multi-faceted, with 360° touch-points delivered by brands that understand their needs and align with their values. By maintaining their roots and engaging with them to amplify their values and aspirations, Hispanics are continuing to advance and striving to redefine the future while staying deeply connected to their cultural roots.
Our census indicates that in our top 32 markets the total population of our network amount to a 24.02% of the total Hispanic population. In some markets it reaches above 40% from the total Hispanic population.
Send all your questions and more information to info@fusionlatina.net - We look forward to introducing your brand to our network of Hispanics Athletes and Fans!
