Last Updated March 1st, 2021 -
Fusion Latina has grown its Hispanic network of athletes and fans in America by 18% in 2020. This is thanks to the addition of other sports where Latinos enjoy their weekly routines: basketball, baseball and softball, and volleyball. Thanks to this expansion, our network of recreational Hispanic Leagues involving these sports have a new reach of over 7.5 million Hispanics in America.
By Nielsen Descubrimiento Digital released on 8/28/2018: "Most recent U.S. Census figures show 57.4 million Hispanics living in the United States. The largest U.S. ethnic or racial group, Hispanics constitute 18% of the total U.S. population. Therefore, they represent one of the most immediate growth opportunities—or, in some cases, the entire growth opportunity—for marketers that want to keep their finger on the pulse of what’s happening in America today and what’s coming next."
U.S. Hispanics are seeking to engage with brands that speak to them authentically. They are looking for brand experiences that are tailored, multi-faceted, with 360° touch-points delivered by brands that understand their needs and align with their values. By maintaining their roots and engaging with them to amplify their values and aspirations, Hispanics are continuing to advance and striving to redefine the future while staying deeply connected to their cultural roots.
Our census indicates that in our top 32 markets the total population of our network amount to a 24.02% of the total Hispanic population. In some markets it reaches above 40% from the total Hispanic population.
Send all your questions and more information to info@fusionlatina.net - We look forward to introducing your brand to our network of Hispanics Athletes and Fans!
By Nielsen Descubrimiento Digital released on 8/28/2018: "Most recent U.S. Census figures show 57.4 million Hispanics living in the United States. The largest U.S. ethnic or racial group, Hispanics constitute 18% of the total U.S. population. Therefore, they represent one of the most immediate growth opportunities—or, in some cases, the entire growth opportunity—for marketers that want to keep their finger on the pulse of what’s happening in America today and what’s coming next."
U.S. Hispanics are seeking to engage with brands that speak to them authentically. They are looking for brand experiences that are tailored, multi-faceted, with 360° touch-points delivered by brands that understand their needs and align with their values. By maintaining their roots and engaging with them to amplify their values and aspirations, Hispanics are continuing to advance and striving to redefine the future while staying deeply connected to their cultural roots.
Our census indicates that in our top 32 markets the total population of our network amount to a 24.02% of the total Hispanic population. In some markets it reaches above 40% from the total Hispanic population.
Send all your questions and more information to info@fusionlatina.net - We look forward to introducing your brand to our network of Hispanics Athletes and Fans!
| fusion_latina_census_030121.pdf |
