Hola, Soy Atleta…Soy LATINO…& I know millions of others like me in America!
Latino heritage is wide and long. Let us consider that there are 21 countries in Latin America and that each one of them has a different culture going from the dialects of our language, accents, and tones, to the very food we consume, the novelas we watch, the jokes we tell, and the clothing that we wear. In addition, within those countries their people ways vary from region to region. Finding the right element that will help unify the right message to Latinos could be extremely difficult. Our quest was to understand factors that not only will bring Hispanics together but that will make them feel passionate about…not many, but one element where strategic marketing campaigns with the right message for our clients will leave a long-lasting footprint for generations to come. Sports is the answer to our quest and Fusion Latina has relationships with more than 6 million Latinos of all ages in the US that talk, play, breath, and love sports every day of their lives!
Knowing where to find them alone won’t connect you to the Hispanic family that plays sports every day. You need to become part of their team. Thanks to our long-lasting relationships with adult and youth sports leagues across the nation in key Latinos markets, Fusion Latina is able to bring a cohesive, harmonious, and innovative approach that speaks the only common language that Latinos love: Deportes!
"If it touches your soul, you will never forget it..."
Fútbol to Hispanics is a religion and their church is the Fútbol field. Every week more than 6 millions Latinos (Fusion Latina census as of January, 2017) of all ages gather across America at their local "churches" to play, compete and win in the sport they love with the most passionate sentiment.
Most of the time their teams are made-up by a group of friends and usually those friends come from the same home town in their native country. They share the love that they feel for their pro-club team back home, even to the point of mimicking that name in their amateur teams here in America.
If they win they celebrate. If they lose they feel sad and devastated. Often times they compare each other to Fútbol legends when they win, or to a block of wood when they get beaten. Regardless of the score, one thing they will remember and talk about in their social media, at home, and in other gatherings is the fun time they had at their Fútbol leagues.
Fútbol is the shared element that makes it all OK for Latinos anywhere in the world. When friends and families are left behind in their native land, Fútbol is one of the few things that can match Latinos with passionate equals. The local leagues give Latinos a little of "that" which they left behind and brings them back when their game days arrive. The local league owners are more than a business person for Latinos. They are the "ones" that can make it all come back. They are community leaders who take the moral role to fund-raise when someone is injured and has no health insurance. They are the ones who know how to manage incidents or social commotions in the neighborhoods. They are the ones in charge of two to five thousand Hispanics who attend their "church" every week looking for home, passion, and Fútbol.
Brands not only have a fantastic opportunity targeting this virgin audience with Fusion Latina, but also the chance to provide a smooth cultural assimilation and transition when Latinos move from their home countries to America. Catering to and offering your products and services to fit their needs should not only be looked at as an immediate ROI or other KPI, but as a way to touching their souls and never be forgotten. Aligning with what's most important for Hispanics at the time when they are most receptive and "in love" (their Fútbol games), should be a MUST DO in any marketing campaign for a corporation of any size and industry.
Fusion Latina has strong and long-lasting relationships with league owners nationwide. Our network of players, friends, and families has grown to almost 6 MILLION Latinos who are "in love" when they meet every game day at their local "church". Our Grassroots Fútbol Marketing approach is the ultimate experiential campaign for any brand seeking to flirt and to leave an everlasting footprint in the hearts of millions of Hispanics looking to identify themselves with a brand and a message just like they did back in their home countries.
Partner with Fusion Latina to seduce and touch the souls of our players, families, friends, and local passionate enthusiasts. We will create a tailored Grassroots Fútbol Campaign for your desired geographical markets or nationwide, always assuring that the right demographic is targeted.
Most of the time their teams are made-up by a group of friends and usually those friends come from the same home town in their native country. They share the love that they feel for their pro-club team back home, even to the point of mimicking that name in their amateur teams here in America.
If they win they celebrate. If they lose they feel sad and devastated. Often times they compare each other to Fútbol legends when they win, or to a block of wood when they get beaten. Regardless of the score, one thing they will remember and talk about in their social media, at home, and in other gatherings is the fun time they had at their Fútbol leagues.
Fútbol is the shared element that makes it all OK for Latinos anywhere in the world. When friends and families are left behind in their native land, Fútbol is one of the few things that can match Latinos with passionate equals. The local leagues give Latinos a little of "that" which they left behind and brings them back when their game days arrive. The local league owners are more than a business person for Latinos. They are the "ones" that can make it all come back. They are community leaders who take the moral role to fund-raise when someone is injured and has no health insurance. They are the ones who know how to manage incidents or social commotions in the neighborhoods. They are the ones in charge of two to five thousand Hispanics who attend their "church" every week looking for home, passion, and Fútbol.
Brands not only have a fantastic opportunity targeting this virgin audience with Fusion Latina, but also the chance to provide a smooth cultural assimilation and transition when Latinos move from their home countries to America. Catering to and offering your products and services to fit their needs should not only be looked at as an immediate ROI or other KPI, but as a way to touching their souls and never be forgotten. Aligning with what's most important for Hispanics at the time when they are most receptive and "in love" (their Fútbol games), should be a MUST DO in any marketing campaign for a corporation of any size and industry.
Fusion Latina has strong and long-lasting relationships with league owners nationwide. Our network of players, friends, and families has grown to almost 6 MILLION Latinos who are "in love" when they meet every game day at their local "church". Our Grassroots Fútbol Marketing approach is the ultimate experiential campaign for any brand seeking to flirt and to leave an everlasting footprint in the hearts of millions of Hispanics looking to identify themselves with a brand and a message just like they did back in their home countries.
Partner with Fusion Latina to seduce and touch the souls of our players, families, friends, and local passionate enthusiasts. We will create a tailored Grassroots Fútbol Campaign for your desired geographical markets or nationwide, always assuring that the right demographic is targeted.
HISPANICS PLAY, BREATH, TALK, AND LIVE FUTBOL EVERY DAY IN AMERICA
It's 9am on Saturday, April 22nd and Julian Rodriguez and his family of 5 arrive at the Unimex Soccer League in Los Angeles to play his weekly fútbol game. In Houston, Ismael Sanchez does the same with his family of 6 at El River Park fútbol League. Hector Jimenez ties up his shoe laces while his daughter, Sabrina (10), hands him over a bottle of water at Liga 5 de Mayo in Chicago. Gilibaldo Herrera scores a goal for his team, turns to the stands and sends a kiss to his wife and kids at Liga Libertador Bolivar in Queens.
All over the country, from the east to the west, from the north to the south hundreds of fútbol leagues hosting
millions of Hispanic families kick off their weekly games. Each city is similar and at the same time unique, many factors are in play, weather, geographic size, and population to name a few. What all markets have in common is the passion and the love that millions of Latinos share for fútbol.
They gather weekly (and sometimes more than once) attending religiously and they enjoy their games and share good times just like they did back in their home towns.To Hispanics, there is no other passion that could match their weekly fútbol ritual such as these community-based fútbol leagues.
Any of these leagues could see two to five thousand Latinos in any given game day. Julian Rodriguez, Ismael Sanchez, Hector Jimenez, and Gilibaldo Herrera and their cheering sections are examples of typical Hispanic families in America. They arrive early at their leagues and they stay until the very last game. They play fútbol, enjoy family time and friends. They have meals, watch their kids play in the league, prepare afternoon snacks, and teach their babies how to kick a soccer ball for the first time. All this while listening to their favorite music, talking fútbol, politics, and current news from their home countries.
Fusion Latina partners with and has a long-lasting relationship with these communities giving us the ability to set the stage and work with your brand to create the ultimate grassroots fútbol marketing campaign. Our agency is also part of these communities of fútbol leagues nationwide, which enhances the level of footprints that we can create for your company. Our last census indicates that there are close to 6 million Latinos (counting players, families, friends, and others) attending our communities in a weekly basis. We have successfully proven that this concept is cost efficient, provides tangible measurements, drives consumer preference, and enhances sales.
Call us today to find out more about Fusion Latina and how we can help your brand reach Latinos nationwide.
All over the country, from the east to the west, from the north to the south hundreds of fútbol leagues hosting
millions of Hispanic families kick off their weekly games. Each city is similar and at the same time unique, many factors are in play, weather, geographic size, and population to name a few. What all markets have in common is the passion and the love that millions of Latinos share for fútbol.
They gather weekly (and sometimes more than once) attending religiously and they enjoy their games and share good times just like they did back in their home towns.To Hispanics, there is no other passion that could match their weekly fútbol ritual such as these community-based fútbol leagues.
Any of these leagues could see two to five thousand Latinos in any given game day. Julian Rodriguez, Ismael Sanchez, Hector Jimenez, and Gilibaldo Herrera and their cheering sections are examples of typical Hispanic families in America. They arrive early at their leagues and they stay until the very last game. They play fútbol, enjoy family time and friends. They have meals, watch their kids play in the league, prepare afternoon snacks, and teach their babies how to kick a soccer ball for the first time. All this while listening to their favorite music, talking fútbol, politics, and current news from their home countries.
Fusion Latina partners with and has a long-lasting relationship with these communities giving us the ability to set the stage and work with your brand to create the ultimate grassroots fútbol marketing campaign. Our agency is also part of these communities of fútbol leagues nationwide, which enhances the level of footprints that we can create for your company. Our last census indicates that there are close to 6 million Latinos (counting players, families, friends, and others) attending our communities in a weekly basis. We have successfully proven that this concept is cost efficient, provides tangible measurements, drives consumer preference, and enhances sales.
Call us today to find out more about Fusion Latina and how we can help your brand reach Latinos nationwide.
