We were able to reach over 113K athletes! Below is a quick summary of the program's stats:
- Total athletes: 113,798. We focused mainly on Teen athletes. Here is a break down of the age groups and gender:
- Teens: 97,074
- 18+: 11,119
- Tweens: 5,605
- Male: 87,112
- Female: 26,686
- 100% Hispanics
- # of Activations: 128 (16 activations per market/city)
- # of Markets/Cities: 8 - San Diego, Los Angeles, San Bernardino, San Francisco, Las Vegas, Chicago, New York, Miami.
- # of Teams: 6,742
- # of Fields/Courts: 522
- # of Leagues: 90. Below is a break down per city:
- San Diego: 12
- Los Angeles: 10
- San Bernardino: 8
- San Francisco: 11
- Las Vegas: 10
- Chicago: 12
- New York: 16
- Miami: 11
Below are some financial stats that we believe are important for the program:
- Program's Cost per Athlete: $3.80 - Here is a break down of this KPI:
- Agency CPA: $1.59
- Permits CPA: $0.55
- Staffing CPA: $0.85
- Equipment & Materials CPA: $0.81
- Cost per activation: $3,377 (this is expected to go down in 2019 as we utilize some of 2018's equipment)
- Asset depreciation Cost: $717 (same as above)
- Staff cost per activation: $754
- Permit cost per activation: $491
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