AGENCY'S BRIEF INTRODUCTORY VIDEO:
The purpose of our agency is to enhance the lives of Hispanics participating in the sports communities that we represent by showcasing meaningful and authentic brand activations with the right brand partner.
What is Fusion Latina?
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VO Notes: Fusion Latina is a 360 Hispanic Grassroots Brand Activation agency with years of experience in the Latino soccer community across the nation. We have created a network of amateur youth & adult sport leagues in key Hispanic markets in the US where we are able to provide brands great exposure for their products and services
Allowing brands to make a positive impact with this untapped and underserved cohort, and because most of our network functions year-round independently of activations, we can plan and execute your programs in a very short time and in an extremely cost effective way.
Hispanics are well known for their passion and love for soccer as fans and athletes. They are famous for being one of the most passionate and loyal audiences in the world. The network that we created reaches more than 7.5 Million active Hispanics nationwide. We are able to communicate your message while building 1-on-1 relationships between your brand and every one of them!
Fusion Latina will work with your team to create an authentic grassroots brand activation campaign that will leave the right footprint showcasing your brand exclusively.
We work with our league-partners to ensure interaction and engagement with athletes and general audience while enjoying their regular league games.
Allowing brands to make a positive impact with this untapped and underserved cohort, and because most of our network functions year-round independently of activations, we can plan and execute your programs in a very short time and in an extremely cost effective way.
Hispanics are well known for their passion and love for soccer as fans and athletes. They are famous for being one of the most passionate and loyal audiences in the world. The network that we created reaches more than 7.5 Million active Hispanics nationwide. We are able to communicate your message while building 1-on-1 relationships between your brand and every one of them!
Fusion Latina will work with your team to create an authentic grassroots brand activation campaign that will leave the right footprint showcasing your brand exclusively.
We work with our league-partners to ensure interaction and engagement with athletes and general audience while enjoying their regular league games.
OUR GOAL IS YOUR GOAL:
ENHANCE SALES, DRIVE CONSUMER PREFERENCE, & MAKE POSITIVE IMPACTS WITH THE TARGET AUDIENCE.
CERTIFICATIONS:
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VO Notes: Our agency is currently certified as Minority and as Women Owned Business, we are involved in several programs with our certifying entities and extremely active within the Hispanic community.
VO Notes: We are very happy to be the ones honoring and recognizing the hard work of the community leaders that we partner with for their efforts to make a difference in the lives of millions of Hispanic families. These league owners work hard to keep the traditional values of Hispanics alive. They offer familias a place where they can feel at home and stay healthy by being involved with sports.
SOME OF OUR CURRENT AND PAST CLIENTS:
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CASE 1: GATORADE HISPANIC FORMATIVE EXPERIENCE 2018
CASE 1 CONTINUED: GATORADE HISPANIC FORMATIVE EXPERIENCE 2021
VO Notes: To understand the evolution of our relationship with Gatorade and the Hispanic Formative Experience program, it is very important to show you what happened in 2021.
Hispanics are still rebuilding their communities in this post-pandemic period and specially community events and sports programs needed help and a sign of hope. Together with Gatorade, we've made a positive impact bringing premium brand experiences, support and confidence and cemented long-lasting loyalty from this cohort.
Hispanics are still rebuilding their communities in this post-pandemic period and specially community events and sports programs needed help and a sign of hope. Together with Gatorade, we've made a positive impact bringing premium brand experiences, support and confidence and cemented long-lasting loyalty from this cohort.
CASE 2: GATORADE 5V5 - SOCCER TOURNAMENTS
VO Notes: In addition to grassroots activations, we executed the Gatorade 5v5 soccer tournaments nationwide bringing the US Team that became Global Champions in Barcelona in 2019! Yes, our agency also excels in the execution of brand-owned events such as soccer tournaments.
CASE 3: 7 ELEVEN & GATORADE - HISPANIC GRASSROOTS 2021
VO Notes: 7 Eleven was brought to us by the shopper team at Gatorade. 7 Eleven needed to penetrate the Hispanic demographic with a simple and authentic experience. The Gatorade shopper team worked with us to craft and schedule the activations.
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We are Hispanic Community Experts!
Over 15 years of experience
Hispanic consumer
Brand activations
Experiential sports
Sports consulting & strategy
Our Wonderful Staff!
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Network's Census
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Fusion Latina's 2021 Closing Remarks:
