HISPANIC SPORTS MARKETING
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MAKE A POSITIVE IMPACT & GROW FASTER WITH HISPANICS!

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FUSION LATINA'S VISION FOR McDONALD'S -


STRATEGIC APPROACH:

  • Make a positive impact with the Hispanic communities that we represent.
  • Be a resource for building brand equity with Latinos.
  • Drive consumer's loyalty and McDonald's brand recognition with an authentic experiential campaign.
  • Win & grow at a faster pace with the Hispanic consumer in key geographic markets.
  • Build stronger brand cultural relevancy with long-term objectives.
  • Target programs for the different Hispanic cohorts/localization in key geographic markets.
  • Inspire Latinos nationwide by uplifting & empowering their communities and strengthening their voices.

KEY EXECUTION CAPABILITIES:

  • Leverage our network of more than 7-million Hispanics to deliver all programs for McDonald's targeting the right cohort.
  • Craft the right experience and mobilize the activations around the different leagues in the desired target-markets (cities or states) during the desired timespan. Typically, 7 to 9 months.        
  • Ensure that leagues and facilities are adequately prepared to host the brands on-site activation.
  • Planning and execution of  all McDonald's ​activations.
  • Sourcing of all branded elements. 
  • PR stunts with sport-celebs at local leagues.
  • Bilingual brand ambassadors and promoters.
  • Logistics of all elements and permits with local municipalities and parks.

LEARN ABOUT FUSION LATINA'S NETWORK & CAPABILITIES:


SUCCESS STORIES WITH OUR COMMUNITY & CLIENTS:


GATORADE & 7-ELEVEN - CASE 2021:

Fusion Latina Sports Marketing

Email: info@fusionlatina.net
​Phone 312.622.1638
Connect with our community:

JOIN US IN OUR QUEST TO MAKE POSITIVE IMPACTS IN THE LIVES OF MILLIONS OF UNDERSERVED HISPANICS!

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