FL Intro & Stories -McDonald's

FUSION LATINA'S VISION FOR McDONALD'S -

Make a positive impact with the Hispanic communities that we represent.
Be a resource for building brand equity with Latinos.
Drive consumer's loyalty and McDonald's brand recognition with an authentic experiential campaign.
Win & grow at a faster pace with the Hispanic consumer in key geographic markets.
Build stronger brand cultural relevancy with long-term objectives.
Target programs for the different Hispanic cohorts/localization in key geographic markets.
Inspire Latinos nationwide by uplifting & empowering their communities and strengthening their voices.

Leverage our network of more than 7-million Hispanics to deliver all programs for McDonald's targeting the right cohort.
Craft the right experience and mobilize the activations around the different leagues in the desired target-markets (cities or states) during the desired timespan. Typically, 7 to 9 months.
Ensure that leagues and facilities are adequately prepared to host the brands on-site activation.
Planning and execution of all McDonald's activations.
Sourcing of all branded elements.
PR stunts with sport-celebs at local leagues.
Bilingual brand ambassadors and promoters.
Logistics of all elements and permits with local municipalities and parks.