Our StrategyWith years of experience in the Latino sports community across the nation, Fusion Latina counts with a wide network of amateur youth & adult sport leagues in key Latino markets in the US. We bring brands great exposure for their products and services by connecting them directly with the leagues, players, and their audience.
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Experiential SportsLatinos are well known for their passion and love for sports as fans and players. Latinos are famous for being the most passionate and loyal audience in the world. Our network covers more than 6 Million + adult and youth Latinos participating of amateur leagues in America and Fusion Latina has direct contact with all of them!
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Brand ActivationFusion Latina will create footprints to showcase your brand at amateur Latino leagues across the nation. We work with league owners to allow interaction and engagement with players and friends while enjoying their regular league games. Our goal is your goal: enhance sales and drive consumer preference.
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Hola, Soy Atleta…Soy LATINO…& I know millions of others like me in America!
Latino heritage is wide and long. Let us consider that there are 21 countries in Latin America and that each one of them has a different culture going from the dialects of our language, accents, and tones, to the very food we consume, the novelas we watch, the jokes we tell, and the clothing that we wear. In addition, within those countries their people ways vary from region to region. Finding the right element that will help unify the right message to Latinos could be extremely difficult. Our quest was to understand factors that not only will bring Hispanics together but that will make them feel passionate about…not many, but one element where strategic marketing campaigns with the right message for our clients will leave a long-lasting footprint for generations to come. Sports is the answer to our quest and Fusion Latina has relationships with more than 6 million Latinos of all ages in the US that talk, play, breath, and love sports every day of their lives!
Knowing where to find them alone won’t connect you to the Hispanic family that plays sports every day. You need to become part of their team. Thanks to our long-lasting relationships with adult and youth sports leagues across the nation in key Latinos markets, Fusion Latina is able to bring a cohesive, harmonious, and innovative approach that speaks the only common language that Latinos love: Deportes!
GRASSROOTS EXPERIENTIAL
Fusion Latina will create footprints to showcase your brand at amateur Latino leagues across the nation. We work with league owners to allow interaction and engagement with players and friends while enjoying their regular league games. We bring Atletas and brands together through authentic experiences. We do this by engaging their passion and triggering emotions, resulting in shareable moments that leave marks on a personal level, building brand trust and loyalty.
- Mobile Sports Roadshow Tour
- Design & Sourcing of all elements
- Events Sponsorship Enhancement
- Product Sampling & Education
- Consumer Survey
- Fun Consumer Sports Contests
- Social Media & Event Takeover
- Pop-Up Stores
- Stunts with Sports Talent
- Brand Ambassadors
- Guerrilla Marketing
- One-On-One
ATLETAS CREATIVOS
We create sports oriented brand experiences that will leave meaningful footprints on the field with all players, families, and the community. How can we do it? The ideas surpass the regular channels of a campaign and create a connection with atletas that will not only last, but gain intimacy and loyalty to the brand.
SPORTS STRATEGY
You can only win championships with a solid strategy and magical players. As well as a coach that knows and understands its magical players, we believe that we also need to know and understand what a brand is all about and the message that is trying to deliver. Just like in fútbol, our strategy connects passes and scores to win games. We connect the emotions between a brand and its consumers to strategically engage them in a memorable and lasting experience:
- Customer insights & Persona Development
- Channel Specific Strategy
- Campaign Metrics
- Calendar & Chronological Strategy
- Communications Strategy
- Direct Response
CONSULTING
We are sports, and we know all about it. Our staff is formed by ex-professional athletes, coaches, fans,
league owners, coordinators, sports developers, community leaders, and of course, sports marketers. Our knowledge about Latino atletas and their exponential value in the community, allows us to be the best at what we do. We educate brands about the development, structure, and trends of sports with Latinos in America. Our consulting will open your eyes to new ways of penetrating into your desired demographics.
league owners, coordinators, sports developers, community leaders, and of course, sports marketers. Our knowledge about Latino atletas and their exponential value in the community, allows us to be the best at what we do. We educate brands about the development, structure, and trends of sports with Latinos in America. Our consulting will open your eyes to new ways of penetrating into your desired demographics.
- Consulting
- Sports Insights
- Atletas Growth & Trends
- Fútbol Structure in America
- Hispanics & Sports
SOME OF OUR CURRENT AND PAST CLIENTS:
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